Programmatic Media Buying

Programmatic is everywhere: all channels, all media

Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...

ROE or ROI…Time for a mindset shift?

Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...

Business Social Media Analytics

This research paper is an accumulation of papers that focus on Social Media Analytics (SMA)  for business intelligence and starts by defining Business SMA as “..all activities related to gather...

Building an analytics culture

This study provides insights on how companies perceive intelligence from big data analytics and brings up the question: Are you a leader or a laggard? While leaders – companies or executives th...