FIBEP 49th World Media Intelligence Congress, Berlin, 4-6 October 2017

DataScouting as Congress Partner at #FIBEP #WMIC17

DataScouting participated in the 49th FIBEP World Media Intelligence Congress that was held in Berlin from 4 to 6 October at the Sheraton Grand Hotel Esplanade. The WMI Congress theme was “Media Inte...
DataScouting, Meet us at the FIBEP WMIC17

Let’s meet at the #FIBEP #WMIC17

We are thrilled to be attending the 49th FIBEP World Media Intelligence Congress in Berlin from 4 to 6 October. Sophia Karakeva will be there from Wednesday to Friday to meet you and talk about our s...
AMEC Global Summit, Bangkok, 17-18 May 2017

AMEC Global Summit on Measurement 2017

The AMEC Global Summit on Measurement took place in Asia for the first time with Isentia as a Headline Sponsor. More than 200 delegates from 40 countries from all over the world met in Bangkok from 1...

Being seen on TV matters

How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...
DataScouting Broadcast

Choosing a media monitoring software, Part II

From Print to Broadcast In Part I we introduced the MediaScouting Print as a powerful and cost-effective solution for the monitoring of print media. In this article, we will stress out the importance...

Clustering results in MediaScouting Broadcast

A new feature was added in MediaScouting Broadcast, automatic clustering of search results. Clustering allows the immediate inspection of trends or topics related to a query, or to identify trends in...