Online video v TV

Online video v TV

When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and how the advertising experience works. St...
Programmatic Media Buying

Programmatic is everywhere: all channels, all media

Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

In this issue of the MarComm Business Bulletin, read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technology Tips, and Media Monitoring Insights. Stories by Brian McCart...

ROE or ROI…Time for a mindset shift?

Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...