Media Intelligence

AMEC Summit 2019 – our actionable takeaways

June 25, 2019

The AMEC Global Summit was held this year in Prague. For two days more than 300 delegates and experts from almost 40 countries around the world shared insights, fresh ideas, case studies, talked abou...

TV advertising is effective only with the right tool

February 27, 2019

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...

“Journalists are an easy target,” An interview with freelance journali...

December 18, 2018

Johanna and I met at the IFRRO Athens World Congress that took place from 22 to 25 October in Athens. We both presented on the 23rd as part of the Connecting the Dots: The Future of Collective Manage...

Markets are becoming once again what they used to be centuries ago – “...

May 31, 2018

Barbara Bassi, founder of BBConsulting, shares in this interview her tips around the metrics marketing and communication professionals should include in their strategies in order to convince the C-su...

Measuring the effectiveness of print advertising

March 1, 2018

Print advertising still holds on, no matter what is being written. According to Statista, print advertising spending in the United States is projected to amount to 24.66 billion US dollars this year....

What to expect from GDPR? An interview with Dr Sophie Stalla-Bourdillo...

February 15, 2018

With the new EU General Data Protection Regulation legislation coming into force on the 25th of May, I had the opportunity to discuss with Dr Sophie Stalla-Bourdillon, Associate Professor in Informat...

“Information overload requires a great degree of intelligence…”: Q/A w...

December 14, 2017

Maria Laura Garcia, President of GlobalNews Group shares in this interview the three variables they have chosen to suspect, if not detect directly, fake news. Laura also talks about the future media ...

“AI will dominate all sectors of our society, including media intellig...

December 7, 2017

Luis Mota, Chief Operating Officer at CARMA shares in this interview his views on Artificial Technology and its impact on the media intelligence industry. Luis also shares his experience with early a...

To extend neighbouring right for press publishers to scholarly publica...

September 21, 2017

Three European Libraries and MEP Julia Reda of the Pirate Party discuss the EU copyright reform and more On the occasion of the proposed EU Copyright reform, which is currently undergoing a process i...

“We ask too much of AI too soon… I see AI as a source of support...

September 19, 2017

Phil Lynch, Managing Director at Newton Insight shares in this interview his experience on how media intelligence makes crisis management effective and outlines the new challenges that suppliers face...