ROE or ROI…Time for a mindset shift?

Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. St...