About Sophia Karakeva

Sophia has a 18-year experience in the media monitoring and analysis industry, while she is currently a Vice President of FIBEP (world’s media intelligence federation), and a member of the AMEC/FIBEP joint Content and Copyright Group. She holds a PhDr in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast.

TV advertising is effective only with the right tool

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...
MediaScouting Broadcast

New installation of Broadcast Monitoring in Australia

DataScouting completed, with great success, the installation of the MediaScouting Broadcast platform in Australia. MediaConnect Australia Pty Ltd chose the MediaScouting Broadcast platform as a compl...
Broadcast ad monitoring

A complete solution for Ad Monitoring in TV and Radio

Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...