AMEC Global Summit on Measurement 2017
The AMEC Global Summit on Measurement took place in Asia for the first time with Isentia as a Headline Sponsor. More than 200 delegates from 40 countries from all over the world met in Bangkok from 1...
Tag Archives: AMEC
Proud to be Summit Sponsor of 2017 AMEC Global Summit in Bangkok
DataScouting will once again participate in the AMEC Global Summit on Measurement that will be held this year in Bangkok on 17 to 18 May. This is the 1st AMEC Summit taking place in Asia, with impres...
Sophia Karakeva elected Vice Chair of the AMEC European Chapter
Sophia Karakeva, Marketing and Communications Executive at DataScouting, has been elected Vice Chair of the European Chapter of AMEC. Chapters are the membership vehicle which has the deliberate aim ...
“It becomes apparent that education on measurement is needed and great...
Ann-Sofie Krol, CEO & Partner at byBrick Insight, shares in this post her views about the digital toolbox that helps the company drive innovation, she explains what makes the perfect fit in indus...
AMEC International Summit on Measurement 2016
We went, we listened, we learned Like every year, the AMEC International Summit on Measurement does not cease to amaze us. This year’s theme “Making Metrics Matter: Taking Measurement Mainstream” hig...
Proud to be Summit Sponsor of 2016 AMEC Summit
DataScouting will once again participate in the AMEC International Summit on Measurement that will be held this year in London on 15 – 16 June. AMEC is the international association for the measurem...
“Measurement is only really meaningful when it’s related to desired ou...
Mike Daniels, Principal at The Measurement Practice, shares in this post his views about how we can achieve best practice for performance measurement; he explains why the combination of research, com...
“Any local media monitoring supplier can become a global player&...
Rayna de Lange, Head of Media Evaluation at A Data Pro, shares in this post her key takeaways from the 47th FIBEP World Media Intelligence Congress that took place last month in Vienna (17-20 Novembe...
Being seen on TV matters
How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...
Measuring the value of TV sponsorships – #amecmm
To join the webinar, register here