TV Archives - DataScoutingDataScouting

Gold Sponsor of IEEE Hellenic Students and Young Professionals Congres...

November 22, 2021

DataScouting was happy to be Gold Sponsor of the 6th IEEE Hellenic Students and Young Professionals Congress (HSYP) that took place this weekend (20-21st of November). This year the Congress was orga...

Nigeria – new installation of Broadcast Monitoring Suite

June 7, 2021

DataScouting has signed an agreement with a digital marketing consulting firm in Nigeria for the installation of the MediaScouting Broadcast Suite as a complete solution for monitoring TV and Radio. ...

New installation of Broadcast Monitoring in Australia

February 27, 2019

DataScouting completed, with great success, the installation of the MediaScouting Broadcast platform in Australia. MediaConnect Australia Pty Ltd chose the MediaScouting Broadcast platform as a compl...

A complete solution for Ad Monitoring in TV and Radio

November 12, 2018

Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...

How to evaluate TV advertising results? Use AdScouting

February 29, 2016

There is one thing that only TV cameras do best compared to any other news medium: to capture and broadcast world events and live breaking news to massive audience (Last year Super Bowl game attracte...

Being seen on TV matters

November 3, 2015

How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...

Choosing a media monitoring software, Part II

April 7, 2015

From Print to Broadcast In Part I we introduced the MediaScouting Print as a powerful and cost-effective solution for the monitoring of print media. In this article, we will stress out the importance...