First day of the 46th FIBEP World Media Intelligence Congress
Pre congress session.
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#FibepDubai Durou says that digital ad spend has grown dramatically in the Arab world since 2010. Outdoor also growing dramatically.
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#FibepDubai -Durou. There is a huge correlation between growth of Adspend and GDP
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#FibepDubai -Durou. 83% of the Adspend in the Pan Arab media is on TV. Newspapers Adspend is really small.
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#FibepDubai -Durou. 90% of newspapers still rely on claimed numbers. Is this the reason for small Adspend in this media? #saarf
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Arab Spring makes people looking more after analytical journalism from different sources. Made leading Newspaper change. #fibepdubai
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Global economic developments on an extremely interesting discussion #fibepdubai
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Change prices, Diversify what we do, make quicker decisions, @peterprecise, @PreciseTweets #fibepdubai
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#FibepDubai – Monitoring companies are now competing with big data companies like IBM. Scale is therefore important.
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#fibepdubai reporting growing confidence in the global economy, and a need to globalise and scale to remain competitive
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Editors in France receive € 20 million of copyrights per year, @Alexisdonot @Argusdelapresse #fibepdubai
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@C_DICKES presenting the three different systems of copyright in Europe #fibepdubai & explaining if clients accept paying copyright fees
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Is it possible to reach a common legal framework for Copyright in Europe? It should but will take a huge effort. #fibepdubai
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AMEC and FIBEP need to work together to negotiate with content creators to develop a practical global framework #fibepdubai
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#fibepdubai Legal environment is also changing regarding copyright. Euro court held that hyperlink is NOT copyright infringement. Good news
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Sending hyperlinks is not an infringement of copyright, ECJ ruled in the Retriever vs Svensson case, @C_DICKES #fibepdubai
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