Συνήγορος_Τεύχος 142-2020_Καρακεβά_DataScouting

ΣΥΝήΓΟΡΟΣ: Εξημερώνοντας το τέρας που έχει δημιουργηθεί στα μέσα κοινω...

Άρθρο της Σοφίας Καρακεβά, CMO, DataScouting, στο περιοδικό ΣΥΝήΓΟΡΟΣ Η προεδρία του Ντόναλντ Τραμπ τελείωσε. Η θητεία του δίχασε βαθιά τις ΗΠΑ, καθώς σημαδεύτηκε από αμφιλεγόμενες δηλώσεις, διχαστικ...
Stavros Vologiannidis, DataScouting in an interview with FIBEP about COVID-19 post lockdown strategy

COVID-19: Strategy for a post-lockdown world

COVID-19 demands global cooperation and support. In an attempt to give a response to the challenges posed by the pandemic, FIBEP is providing all FIBEP members with best-practice examples and learnin...
AMEC Global Summit 2019, Prague

AMEC Summit 2019 – our actionable takeaways

The AMEC Global Summit was held this year in Prague. For two days more than 300 delegates and experts from almost 40 countries around the world shared insights, fresh ideas, case studies, talked abou...
AdScouting

TV advertising is effective only with the right tool

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...