Media Intelligence

ΣΥΝήΓΟΡΟΣ: Εξημερώνοντας το τέρας που έχει δημιουργηθεί στα μέσα κοινω...

February 26, 2021

Άρθρο της Σοφίας Καρακεβά, CMO, DataScouting, στο περιοδικό ΣΥΝήΓΟΡΟΣ Η προεδρία του Ντόναλντ Τραμπ τελείωσε. Η θητεία του δίχασε βαθιά τις ΗΠΑ, καθώς σημαδεύτηκε από αμφιλεγόμενες δηλώσεις, διχαστικ...

“Expect to see much more and better use of technology in Media Intelli...

November 24, 2020

An interview with Chris Porter, expert Media Intelligence analyst at Burton-Taylor International Consulting They say PR has been slow to adopt new technology. In the meantime, more and more M&A a...

FIBEP panel: Post lockdown strategy – The media intelligence supplier ...

October 12, 2020

On the 10th of September, FIBEP held a live panel titled “Post lockdown strategy; a success story? The Media Intelligence supplier perspective”, with Gopal Krishnan (Founder and Chairman, Ninestars),...

COVID-19: Strategy for a post-lockdown world

August 7, 2020

COVID-19 demands global cooperation and support. In an attempt to give a response to the challenges posed by the pandemic, FIBEP is providing all FIBEP members with best-practice examples and learnin...

“The coronavirus has not really disrupted the media monitoring industr...

June 26, 2020

An interview with Dominique Baldassare, Head of International Business Management at Argus Data Insights Deutschland GmbH The coronavirus pandemic has affected almost every industry around the world....

“The need of identifying automated content will become pressing”

June 16, 2020

Interview with Tom Avramis, co-founder and Managing Partner of DataScouting, a software company that provides solutions in media monitoring. Hi Tom, what is your background and what is included in yo...

Coronavirus: Stay in contact with your customers, think “out of...

March 31, 2020

An interview with Marina Bonomi, CEO and Shareholder of Mimesi Earlier this month, the World Health Organization delcared coronavirus as a pandemic. The number of cases of COVID-19 is stil increasing...

Artificial Intelligence-transforming media to intelligent media

December 11, 2019

The majority of media companies, if not all, are looking for new technology to support efficient workflows, manage content distribution, enhance user experiences and support revenue growth. Artificia...

AMEC Summit 2019 – our actionable takeaways

June 25, 2019

The AMEC Global Summit was held this year in Prague. For two days more than 300 delegates and experts from almost 40 countries around the world shared insights, fresh ideas, case studies, talked abou...

TV advertising is effective only with the right tool

February 27, 2019

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...