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Tag Archives: Barcelona Principles

Mike Daniels, Principal at The Measurement Practice

“Measurement is only really meaningful when it’s related to desired ou...

April 8, 2016
Mike Daniels, Principal at The Measurement Practice, shares in this post his views about how we can achieve best practice for performance measurement; he explains why the combination of research, com...

Measuring the value of TV sponsorships – #amecmm

September 22, 2015
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