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Tag Archives: Perfomance metrics

Angela Jeffrey, Vice President Brand Manager, ABX Advertising Benchmark Index

“The reasons more ads aren’t tested are threefold: money, time, and ph...

April 27, 2016
Angela Jeffrey, Vice President Brand Manager at ABX Advertising Benchmark Index, shares in this post her views on how advertisers measure creative today. She shares some examples of the pitfalls of d...

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