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Tag Archives: Perfomance metrics

Angela Jeffrey, Vice President Brand Manager, ABX Advertising Benchmark Index

“The reasons more ads aren’t tested are threefold: money, time, and ph...

April 27, 2016
Angela Jeffrey, Vice President Brand Manager at ABX Advertising Benchmark Index, shares in this post her views on how advertisers measure creative today. She shares some examples of the pitfalls of d...

About Us

DataScouting is a software development and research company specialized in creating intelligent, powerful and cost effective solutions for:

  • Media Monitoring Software
  • Libraries-Archives-Museums
  • Digital Convergence Services
  • Software & Hardware Solutions

  • Certified by TÜV Austria according to ISO 9001-2015
  • Providing professional VuFind support
  • FIBEP Associate Technical Member
  • AMEC Associate Member
  • NEM Member

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Recent Posts

  • Unveiling the power of metadata in media intelligence and AI
  • Open Science Conference 2023 – Three incredible days of knowledge
  • Digitization of the archive of the Τhessalian Theatre

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