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Business Social Media Analytics This research paper is an accumulation of papers that focus on Social Media Analytics (SMA) for business intelligence and starts by defining Business SMA as "...all activities related to gathering relevant social media data, analysizing the gathered data, and disseminating as appropriate to support business activiities..." [continue reading] Share
Digitization of rare books and Greek journals We have been assigned the digitization of rare books and Greek journals (before 1920) in the framework of the project "Creation of Innovative Digital Library Services of the Library and Information Centre of the Aristotle Universrity of Thessaloniki". [continue reading] Share
Programmatic is everywhere: all channels, all media Programmetic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstram marketing tool, Why? [continue reading] Share
