Our regular e-newsletter is a great way to stay in touch with our work and all the latest developments in media monitoring, library information systems, digital convergence and custom software & hardware.
Online video v TV
When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and ow the advertising experience works. Still, TV and online video consumption are linked and lookig only at their isolated trends can prove misleading. The main trend, though, is clear: online is where people want to watch - it is just what TV looks like now. [continue reading]Share
Meet PaladorScheduler Big Data: it's not the size, but how you use it
PaladorScheduler is unique in so many ways; first and foremost because it proves that big data workloads can be managed and optimized. But let us count the ways you can benefit from PaladorScheduler.
Upgrading the Institutional Repository & the Portal of the University of the Aegean Library
The series of lilbrary projects continues. We have been assigned a project with the University of the Aegean Library within the frameworks of the project "Digital Library Foundation".
Exhibiting media monitoring solutions at the FIBEP WMI Congress in Vienna
DataScouting will be exhibiting at the FIBEP World Media Intelligence Congress that will take place in Vienna from the 17th until the 20th of November. With over 40 years of growth and experience, the FIBEP World Media Intelligence Congress has become one of the largest events for communications and marketing professionals alike to meet and share their knowledge and experience on the latest developments in 360-degree monitoring on- and offlline, and learn about the future of media intelligence and reputation management.
"Measuring the value of TV Sponsorships" Webinar produced by DataScouting as part of AMEC Measurement Month
HOLD THIS DATE: 29th of September
There is value to getting brand visibility on screen - especially for new brands that are trying to generate awareness. Bud to we know how much is it worth to sponsor? Do we know how to measure it? And do we now what should we measure? Suprisingly, companies still have difficulty answering such questions and the majority of them do not have a system in place to measure sponsorship ROI comprehensively. The webinar will take a look at the "why" and "how" of good sponsorship measurmeent, with objectives such as... [continue reading]Share
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