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Newsletter: October 2015                                                       

Our regular e-newsletter is a great way to stay in touch with our work and all the latest developments in media monitoring, library information systems, digital convergence and custom software & hardware. 
Ten reasons why you should attend the
FIBEP World Media Intelligence Congress in Vienna

With over 40 years of growth and experience, the FIBEP World Media Intelligence Congress has become one of the largest events for communications and marketing professionals alike to meet and share their knowledge and experience on the latest developments in 360-degree monitoring, on-and offline, and learn about the future of media intelligence and reputation management.
The 47th FIBEP World Media Intelligence Congress will take place in Vienna this year, 17-20 November. So, why you should you miss the largest media intelligence event of the year? 

1. It is the largest media intelligence congress, a must attend event for media monitors, PR specialists, evaluation professionals, communications directors, CMOs, CIOs, CTOs, social media monitors, and technical providers.

2. Networking opportunities: Connect with more media intelligence specialists in one place than you will find anywhere else in the world. But most importantly, this is a unique family-like network from which all members build lasting professional and personal friendships. 
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Mark Weiner, CEO, PRIME Research Americas
Media Intelligence is a unique asset: Q/A with Mark Weiner, Chief Executive Officer of PRIME Research Americas

Mark Weiner, CEO of PRIME Research Americas, presented «Research for PR: The ascent of insights and the decline of data», on October 21 at the 9th Corporate Communication Conference held in Athens, Greece. In this post, Mark shares his insights about what is driving the change that is taking place in communications, how we can predict behavior with data and the value of media intelligence in PR and Communications practice. We posed these questions to Mark in an email interview.
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MediaScouting Print [video]
Beeing seen on TV matters 
How to power and support measurement of TV sports sponsorships

Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of the few things we watch together. Sporting events create opportunities for great TV exposure, showing sponsor logos on jerseys, banners,  equipment. Such exposure creates brand familiarity and helps the logo stand out from competitors. For example sports apparel and equipment companies, like Adidas or Nike, are 6 times more likely to sponsor professional soccer than the average of all sponsors, according to an IEG research.
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FIBEP State of the Industry Survey 4.0
The FIBEP Secretariat are delighted and pleased to announce the launch of the fourth State of the Industry Survey.
Now in its fourth edition, the FIBEP State of the Industry Survey aims to continue gathering data on key benchmarks and to ask new questions on emerging opportunities and challenges.
The FIBEP SOI has helped decision makers and members within the media intelligence community track the main local and global trends developing across the monitoring, analysis, database and PR distribution business. ‪
Exhibiting media monitoring solutions at FIBEP WMIC15 in Vienna

17-20 November 

DataScouting will be exhibiting at the FIBEP World Media Intelligence Congress that will take place in Vienna from the 17th until the 20th of November. You can connect with Mr Stavros Vologiannidis and Mr Anastasios Avramis at the Super Networking Session on Tuesday, 17 November at Hotel InterContinental or you can visit us at our exhibition booth where we will be showcasing our new MediaScouting Broadcast monitoring tools: Logo Detection, Ad Monitoring and Music Tracking. 
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DataScouting is a software development and research company, specializing in creating intelligent, powerful and cost effective solutions for: media monitoring software, library information systems, digital convergence services, software & hardware solutions. Certified by TUV Rheinland according ISO 9001:2008. Member of FIBEPAMEC & SEPVE.  
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