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How to evaluate TV advertising results? Use AdScouting
There is one thing that only TV cameras do best compared to any other news medium: to capture and broadcast world events and live breaking news to massive audience (Last year Super Bowl game attracted a record 114 million viewers). And brands know this very well…so no surprise that TV ad market is expected to benefit in 2016 from Super Bowl, the US presidential race and the Summer Olympic Games.
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"Disruptions, opportunities and challenges in media monitoring": Q/A with Oresti Patricios, CEO, Ornico Group
Oresti Patricios, CEO at Ornico Group, shares in this post his views on the biggest disruptions, opportunities and challenges in the media monitoring industry, using software or not to analyze qualitative data, how to use data reduction to analyze big data and if AaaS is a challenge or not for the industry. We posed these questions to Oresti in an email interview.
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Haven't heard of NEM?
DataScouting joins NEM (New European Media), a European Technology Platform that aims at fostering the convergence between consumer electronics, broadcasting and telecoms in order to develop the emerging business sector of networked and electronic media. NEM is supporting Europe’s activities on the Future Internet and is actively contributing to the definition of the related research and innovation areas.
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Meet the new FIBEP Executive Committee
During the 47th FIBEP World Media Intelligence Congress in Vienna, a new Executive Committee was announced. The new FIBEP Executive Committee has seven Vice Presidents and it is led by its President, Alexis Donot, CEO of L’Argus de la Presse and its Secretary General, Florian Laszlo, CEO of »OBSERVER« GmbH.
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First speakers named for the AMEC International Summit in London, 15-16 June
Making Metrics Matter - Taking Measurement Mainstream
AMEC has announced the first senior level speakers from top firms for the International Summit in London. More speakers will be named soon. Book now for best rates.
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![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/69a6e23f-bf63-4e75-870b-fa94cdff5851.jpg)
![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/637afff0-6a17-4c96-9e08-b767d227b2e6.png)
