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MagicBox exclusively in Greece by DataScouting
DataScouting is presenting for the first time in Greece the MagicBox, an astonishing innovation that magically fuses traditional display cases with actual hands-on experience.
For the first time, it is possible to seamlessly merge physical objects with digital animation – right at your fingertips.
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"Customers had been asking for a one-stop-shop but there is no perfect solution out there": Q/A with Roxane Papagiannopoulos, President, RMP Media Analysis
Roxane Papagiannopoulos, President at RMP Media Analysis, shares in this post her views on how mergers and acquisitions are still affecting the media monitoring industry, describes the connection between Media Intelligence and Business Intelligence, comments on how can the media monitoring industry disrupt itself to drive innovation and explains how new media, new tools and new audience are changing the game.
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Proud sponsor of KohaCon 2016 in Thessaloniki in May
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"Measurement is only really meaningful when it's related to desired outcomes": Q/A with Mike Daniels, Principal, The Measurement Practice
Mike Daniels, Principal at The Measurement Practice, shares in this post his views about how we can achieve best practice for performance measurement; he explains why the combination of research, communications and technology expertise is a real challenge for measurement, and comments on the latest industry criticism around AVEs sparked by Meltwater’s white paper that was promoting AVEs for PR Measurement. Last but not least, Mike outlines what is Measurement Practice and what it can do for FIBEP Members.
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What MITT is All About
Join Us In
Forum Mozartplatz, Vienna
The Media Intelligence & Technology Talks is brought to you by FIBEP.
MITT is the outcome from a Technology Stream, which took place at the 47th FIBEP World Media Intelligence Congress in Vienna, Austria in 2015. The Technology Stream was such a huge success that FIBEP decided to take it and make it into its own, starting off where it all began. In Vienna. MITT is targeted to entrepreneurs, start-ups, technology media monitors, social media monitors and many more.
With only 80 tickets available, this will be an exclusive, high level event that you will not want to miss.
Register Now!
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AMEC's Integrated Evaluation Framework
Welcome
AMEC launched a new PR measurement framework at its International Summit on measurement in London to instant acclaim from the PR industry.
The new measurement Framework uses digital technology to help the user through a step-by-step process which “operationalises” and shows how to implement Barcelona Principles 2.0 and links organisational objectives to comms objectives, outputs, outtakes, outcomes and organisational impact. The Framework measures across all P.E.S.O. channels.
The new AMEC Framework has been deliberately developed as an interactive tool to deliver a step-by-step user process with tool tips for information and follow-on resources for the user. The digital team at LEWIS created the tool as a pro bono initiative on behalf of AMEC.
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![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/bbaebc82-5516-4785-8859-41fc72117025.jpg)
![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/8f64c058-4568-42f3-a205-e2beb13aba22.png)
![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/8e35eee8-1ccb-4297-be0a-85a4fe470dcf.jpg)
