|
|
The British press and the EU Referendum Campaign: what can we learn? [Interview]
PRIME Research UK and Oxford University’s Reuters Institute for the Study of Journalism teamed up to investigate what role the British press played in the EU referendum campaign. This research project led to a comprehensive report that was published last month. We talked to Richard Bagnall, CEO at PRIME Research UK Ltd and Diego Bironzo, Research Account Director at PRIME Research UK Ltd about the study, what surprised them most about the results, the measures that were applied in evaluating message delivery and finally asking them the Big Question: How much they believe the press coverage influenced people vote in the referendum?
|
|
|
DataScouting supports TechSaloniki
|
|
|
"It becomes apparent that education on measurement is needed and greatly appreciated": Q/A with Ann-Sofie Krol, CEO & Partner, byBrick Insight
Ann-Sofie Krol, CEO & Partner at byBrick Insight, shares in this post her views about the digital toolbox that helps the company drive innovation, she explains what makes the perfect fit in industrial marketing and sales along with customer satisfaction and gives her outline of the AMEC Measurement Month and byBrick Insight’s events.
|
|
|
|
|
|
|
3 weeks left until the FIBEP WMIC16
Our industry is changing, so does our future
3 weeks left until the 48th FIBEP World Media Intelligence Congress!
The congress theme will focus on "Media Intelligence to Business Intelligence". The congress will take place 17th and 18th November. On the 16th November, we will also be hosting a "client-centric" workshop for those who are interested to attend and once again, a Super Networking Session.
You can find all information from speakers, attendees, programme and more at www.fibepcongress.com
We look forward to seeing you all there!
[continue reading]
|
|
|
|
|
AMEC Summit comes to Asia for first time in 2014
Isentia named as headline sponsor
International PR and communications professionals will converge on Bangkok in May next year for the world’s biggest conference on PR measurement.
The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event.
Isentia Group Limited (ASX: ISD), a prominent AMEC member, will be the Headline Sponsor of the Global Measurement Summit.
[continue reading]
|
|
|
|
|
|
|
|