Newsletter: December 2016

Our regular e-newsletter is a great way to stay in touch with our work and all the latest developments in media monitoring, libraries, archives and museums, digital convergence and custom software & hardware.

DataScouting as Congress Partner at #FIBEP #WMIC16

DataScouting participated in the 48^th FIBEP World Media Intelligence Congress that was held in Washington D.C. from 17 to 19 November at the DuPont Circle Hotel. The WMI Congress theme was “From Media Intelligence to Business Intelligence”, with over 40 speakers and more than 160 delegates from more than 30 countries around the world.

Dr. Stavros Vologiannidis, the Founder of DataScouting was a speaker and his keynote was about the latest developments in audio and video processing for Radio and TV monitoring.

DataScouting was proud to support the WMI Congress in Washington as a Congress Partner and showcase as exhibitor its media monitoring software solutions for print and broadcast, including innovative and powerful tools for logo detection, ad monitoring and speech-to-text.

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"Listening is an essential element of storytelling and it is central to the media monitoring process": Q/A with Bryan Council, President, Metro Monitor, Inc. [Interview]

Bryan Council, President at Metro Monitor, Inc. shares in this post his view why media monitoring is a great source for storytelling, explains how media monitoring has evolved to media intelligence and shares his outlook for the next evolution while he reveals what kind of data or media we will be monitoring in the future.

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How to evaluate TV advertising results? Use AdScouting

There is one thing that only TV cameras do best compared to any other news medium: to capture and broadcast world events and live breaking news to massive audience (Last year Super Bowl game attracted a record 114 million viewers). And brands know this very well…so no surprise that TV ad market is expected to benefit in 2016 from Super Bowl, the US presidential race and the Summer Olympic Games.

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"Measure what matters, always!" Q/A with Khali Sakkas, Chief Executive, Insights & Research, Isentia [Interview]

Khali Sakkas, Chief Executive, Insights & Research at Isentia, shares in this post what is the best way to speak to a client when it comes to measurement and evaluation, explains why a conversation with clients about what to measure is challenging, elaborates on the limitations she encounters when measuring the key message of the same story shared on multiple platforms and last but not least, she reveals what makes a partnership between clients and their insights team members a success.

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Interview with FIBEP President Alexis Donot about the Role of Business Intelligence

During the 48th FIBEP World Media Intelligence Congress in Washington DC Carolin Klinke, International Key Account Manager at pressrelations, talked to FIBEP President Alexis Donot about the ongoing evolution of the media intelligence industry.

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New Board announced - Emergence of Twitter lobbying

AMEC has announced the composition of its new International Board for 2017 and the leaders of its International Chapters following the Elections.

Barry Leggetter, AMEC CEO, said: “It was a highly competitive voting process this year and it was interesting to see the use of Twitter to lobby for support for the first time.”

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DataScouting is a software development and research company, specializing in creating intelligent, powerful and cost effective solutions for: media monitoring software, libraries-archives-museums, digital convergence services, software & hardware solutions. Certified by TUV Rheinland according ISO 9001:2008. Member of FIBEP, AMEC & NEM.

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