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DataScouting on a business mission at CERN
DataScouting participated in a business mission of the Technopolis Cluster at CERN headquarters in Geneva, on 23-24 January.
Representatives of 15 members of the Technopolis Cluster, including DataScouting founder Mr Stavros Vologiannidis, were part of the initiative to sign a cooperation protocol with CERN.
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"Fake news and alternative facts are resulting in a dramatic decrease in trust": Q/A with Katie Paine, CEO, Paine Publishing [Interview]
Katie Paine, founder and CEO of Paine Publishing, kicks off this interview with one of her resolutions for 2017, as she decides to move from measurement to data analysis. Next, she shares her views on how can PR professionals make sure they are not distracted by fake news or alternative facts in their measurement reports.Moving on, she elaborates on how challenging statistics can be in measurement and how can we choose between facts and emotions and ends us telling why Big Data is not a problem any more.
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How to evaluate TV advertising results? Use AdScouting
There is one thing that only TV cameras do best compared to any other news medium: to capture and broadcast world events and live breaking news to massive audience (Last year Super Bowl game attracted a record 114 million viewers). And brands know this very well…so no surprise that TV ad market is expected to benefit in 2016 from Super Bowl, the US presidential race and the Summer Olympic Games.
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"Content marketing is not alone in its struggle with measurement": Q/A with Liam Kelly, Founder, PR Measured [Interview]
Liam Kelly, founder of PR Measured, points in this post his views on the biggest challenges that content marketing teams will be facing in the next twelve months, elaborates on the biggest barriers that marketers are still facing when collecting data and using the right metrics and finally shares what is his favourite type of content, and why.
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FIBEP hosts WMIC17 in Berlin, 4-6 October
In 2016 the FIBEP WMI Congress brought together members, clients, partners and speakers globally in Washington DC for an interactive and rewarding event for attendees. FIBEP is looking forward to creating another successful event in the capital of Germany where it is a great opportunity for all industry players from the communication, marketing, public relations and technology sectors to attend and network.
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![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/3d4b32b6-29e6-4a40-8c05-25faab20df16.jpg)
![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/f5d10502-6cb8-4d9f-a86c-16ca5d07cf4f.jpg)
![MediaScouting Print [video]](https://gallery.mailchimp.com/7e7dabe32c2de147939b5063d/images/5fc248df-6f4f-48ca-948f-27bb2eebe292.jpg)
