Newsletter: June 2017

Our regular e-newsletter is a great way to stay in touch with our work and all the latest developments in media monitoring, libraries, archives and museums, digital convergence and custom software & hardware.

AMEC Global Summit on Measurement 2017
Our key takeaways

The AMEC Global Summit on Measurementtook place in Asia for the first time with Isentia as a Headline Sponsor. More than 200 delegates from 40 countries from all over the world met in Bangkok from 17 to 18 May. This year’s theme “The Age of Disruptive Communication – Measurement, evaluation and insights in the age of change” highlighted the need to understand the disruption that is happening in communication, how the traditional PR Agency model has changed and how to take advantage of emerging trends and opportunities.

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"Brand Intelligence is the future of media monitoring": Q/A with Thierry Cornez, COO & Board Member, Auxipress [Interview]

Thierry Cornez, COO and Member of the Board at Auxipress kicks off this interview with a positive prediction about the future for print in a digital world, shares his views on the impact that fake news has on media monitoring. Moving on, Thierry elaborates on why human insight is still essential in AI-power automation media monitoring tools and explains the factors that only humans can handle. Last but not least, he shares his resolution about the new paradigm in media intelligence.

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DataScouting at the PDLN Conference in Athens

DataScouting participated in the Annual Conference of PDLN (Press Database and Licensing Network) that took place in Athens, from 4 to 6 June. The theme of this year’s conference was “Building bridges; connecting global business and global media”. Mrs Sophia Karakeva, Marketing and Communications Executive at DataScouting and currently a FIBEP Vice President, was invited as a speaker to represent FIBEP (world’s media intelligence federation).

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DataScouting continues to support TechSaloniki, the new TECH-talk of the town

Following the big success of TechSaloniki last year, DataScouting is happy to support the sequel #2 as a sponsor. TechSaloniki is aiming at becoming the No1 annual skill matching event in information technology in Thessaloniki.

Some 21 companies, including members of the TechnopolisCluster like DataScouting, will take part in the event offering more than 150 jobs.

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FIBEP hosts WMIC17 in Berlin, 4-6 October

The 49th FIBEP World Media Intelligence Congress will take place in Berlin, from 4 to 6 October. The overall theme for the congress will be Media Intelligence and the New Paradigm of Brand Communication.

The first speakers have already been announced and the agenda sounds amazing, already. The professional program will include topics related to Artificial Intelligence, Big Data, Chatbots, Visual brand communication, Reputation Management, Brand value in sports, Fake news and its impact on communications, Copyright and Privacy and much more.

The FIBEP WMI Congress has become one of the largest events for communications, PR, technology, social media monitoring and marketing professionals and it is no surprise that it is strongly supported by distinguished sponsors and congress partners.

The registration is open!

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Say No to AVEs - worldwide push to eradicate AVEs

AMEC has launched a Global Education Campaign to eradicate the use of Advertising Value Equivalency (AVE). AMEC has received support from ICCO and PRCA as well as leading international communication and public relations academics to raise awareness and understanding of the importance of effective valuation methods.

AMEC has already made improvements to its free to use Integrated Evaluation Framework to make it an easier to use replacement for AVEs. As part of the Say No to AVES campaign, AMEC has presented a definitive list of 22 reasons why the AVEs should not be used.

Last but not least, the Barcelona Principles, being supported by professional PR and communication industry bodies worldwide, state that AVEs are not the value of PR or communication.

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DataScouting is a software development and research company, specializing in creating intelligent, powerful and cost effective solutions for: media monitoring software, libraries-archives-museums, digital convergence services, software & hardware solutions. Certified by TUV Rheinland according ISO 9001:2008. Member of FIBEP, AMEC & NEM.

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