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"Most marketers have a better business impact story to sell than they ever dreamed. The majority don't know how to prove it": Q/A with Marion McDonald, Chief Strategy Officer, Ogilvy Public Relations Asia Pacific [Interview]
Marion McDonald, Chief Strategy Officer at Ogilvy Public Relations Asia Pacific, talks in this interview about the factors that are driving the acceleration towards smarter impact and business outcomes measurement. Moreover, Marion shares her view about AVE and EMV, describes PR skills while moving from content marketing to content personalization and explains why PR specialists and journalists will not be coming together to restore trust in real news.
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"Earned influence is created through dialogue. Paid promotion is just another monologue": Q/A with Thomas Stoeckle, Head of Strategic Business Development, LexisNexis BIS [Interview]
Thomas Stoeckle, Head of Strategic Business Development at LexisNexis BIS shares in this interview his approach to making sense of big data, and he explains the complex dynamics between humans and algorithms. News has always been storytelling and Thomas takes this further and explains what statistical or digital storytelling is about. Finally, Thomas explains the difference between earned influence and paid promotion.
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FIBEP World Media Intelligence Congress in Berlin
The list of speakers is growing and the professional program is almost finalized. In his lasted LinkedIn Post, Florian Laszlo, the FIBEP Secretary General points at the increasing importance of the human factor.
The FIBEP WMI Congress has become one of the largest events for communications, PR, technology, social media monitoring and marketing professionals and it is no surprise that it is strongly supported by distinguished sponsors and congress partners.
The registration is still open!
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Hola! - The AMEC Global Summit is going to Barcelona
AMEC has announced that its 2018 Global Summit on communications measurement will be held in Barcelona,12th-14th June.
Acceso, a leading media intelligence company in Spain and Latin America, will be the Headline Sponsor with Corporate Excellence – Centre for Reputation Leadership, a leading non-profit think tank based in Spain, as a Special Global Summit Partner.
The AMEC Global Summit is the biggest event of its type in the world with 300 delegates expected in Spain.
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