Newsletter: February 2018                                                       

Ad Monitoring, the new tool for print advertisements 

DataScouting completed successfully the implementation and integration of Ad Monitoring, the new tool for monitoring the success of advertisements in print media. Ad Monitoring helps companies and organizations, and especially advertising and PR agencies, as well as media monitoring companies, to track, record and measure their advertising placements, those of their competitors and other brands, in newspapers and magazines.

[continue reading] Share    

Measuring the effectiveness of print advertising

Print advertising still holds on, no matter what is being written. According to Statista, print advertising spending in the United States is projected to amount to 24.66 billion US dollars this year.

Consumers are still heavily influenced by retailer print advertising. Print is still a well trusted and tangible medium. Newspapers and magazines are viewed for longer periods of time, evoke stronger emotional responses, increase desire for the product being advertised and readers / consumers are more likely to remember an ad and eventually recall it (compared to digital ads that are ephemeral and temporary).