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Newsletter: February 2018                                                       

Our regular e-newsletter is a great way to stay in touch with our work and all the latest developments in media monitoring, libraries, archives and museums, digital convergence and custom software & hardware. 
MediaScouting Print [video]
Ad Monitoring, the new tool for print advertisements 

DataScouting completed successfully the implementation and integration of Ad Monitoring, the new tool for monitoring the success of advertisements in print media. Ad Monitoring helps companies and organizations, and especially advertising and PR agencies, as well as media monitoring companies, to track, record and measure their advertising placements, those of their competitors and other brands, in newspapers and magazines.

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Mark Weiner, CEO, PRIME Research Americas
What to expect from GDPR? An interview with Dr Sophie Stalla-Bourdillon, Associate Professor in Information Technology and Intellectual Property Law, Director of ILAWS

With the new EU General Data Protection Regulation legislation coming into force on the 25th of May, I had the opportunity to discuss with Dr Sophie Stalla-Bourdillon, Associate Professor in Information Technology and Intellectual Property Law and Director of ILAWS, her opinion on the changes that the new compliance regulation brings and why GDPR is welcome but not a silver bullet.

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MediaScouting Print [video]
Measuring the effectiveness of print advertising

Print advertising still holds on, no matter what is being written. According to Statista, print advertising spending in the United States is projected to amount to 24.66 billion US dollars this year.

Consumers are still heavily influenced by retailer print advertising. Print is still a well trusted and tangible medium. Newspapers and magazines are viewed for longer periods of time, evoke stronger emotional responses, increase desire for the product being advertised and readers / consumers are more likely to remember an ad and eventually recall it (compared to digital ads that are ephemeral and temporary).

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50th FIBEP World Media Intelligence Congress
FIBEP will hold its 50th World Media Intelligence Congress in Copenhagen form 1st to 3rd of October. Registration will start early March. 
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Measurement and the Three i'S
AMEC's 10th Global Summit on Measurement will take place this year in Barcelona in 102 days! 

The three i'S stand for Insights, Innovation and Integration driving the future! Register now!

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DataScouting is a software development and research company, specializing in creating intelligent, powerful and cost effective solutions for: media monitoring software, libraries-archives-museums, digital convergence services, software & hardware solutions. Certified by TUV Rheinland according ISO 9001:2008. Member of FIBEPAMEC & NEM.  
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