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New installation of MediaScouting Broadcast in Australia
DataScouting completed, with great success, the installation of the MediaScouting Broadcast platform in Australia. MediaConnect Australia Pty Ltd chose the MediaScouting Broadcast platform as a complete solution for monitoring TV and Radio. MediaConnect is one of Australia’s most innovative media intelligence company, with clients like Microsoft and Mc Donald.
TV advertising is effective only with the right tool
For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree with those who claim that there is no future for TV any more.
Just take a look at the scale of TV to understand that it continues to be a vital channel for viewers and it remains central to advertisers, marketers, PR professionals and communication experts. So no, TV is not dead. On the contrary; it has evolved in a challenging media landscape.
TV is still relevant – even to generation Z and millennials – and it is retaining its title in advertising. So regardless of its age, TV advertisements still score among the top three sources of brand/product discovery among viewers/consumers. And TV advertising has now become even more affordable for brands given that ad prices on Google and Facebook continue to rise.
Now in their 17th year, the Awards aim to recognise and celebrate exceptional work and accomplishments in showcasing the importance of research, measurement and analytics.
