Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. Stories by Brian McCarthy (Newsaccess Media Intelligence), Magdalena Nekolna (Newton Media), Elena Ageshina (PR News) and Sophia Karakeva (DataScouting).
About Sophia Karakeva
Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.
ROE or ROI…Time for a mindset shift?...June 26, 2014