Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. Stories by Brian McCarthy (Newsaccess Media Intelligence), Magdalena Nekolna (Newton Media), Elena Ageshina (PR News) and Sophia Karakeva (DataScouting).
About Sophia Karakeva
Sophia has a 20-year experience in the media monitoring and analysis industry, while she is currently a Vice President of FIBEP (world’s media intelligence federation), and a member of the AMEC/FIBEP joint Content and Copyright Group. She holds a PhDr in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast.
Related Posts
-
ROE or ROI…Time for a mindset shift?...
June 26, 2014