Being seen on TV matters
How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...
Tag Archives: AMEC
Measuring the value of TV sponsorships – #amecmm
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Ten takeaways from AMEC’s “Winning the Game” Summit in Stockholm...
AMEC is the International association for the measurement and evaluation of communication and currently counts more than 140 members in 49 countries worldwide. DataScouting became Associate member of...
Winning the Game with AMEC – from local silos to global integration
AMEC International Summit on Measurement, Stockholm 3-4 June 2015 For one more year, we are happy to attend the AMEC International Summit on Measurement in Stockholm. As an AMEC Associate Member, Dat...
SaaS: it is more about business value than cost benefits
Anastasios Avramis, the General Manager of DataScouting, talks to netweek about the benefits of media monitoring companies using SaaS solutions as well as about the advanced SaaS solutions for managi...
DataScouting joins AMEC as an Associate Member
DataScouting is pleased to announce it is now a proud Associate Member of AMEC, the International association for the measurement and evaluation of communication. AMEC is the global trade body and pr...
Measurement matters-proving and improving PR value at the 6th AMEC Int...
More than 220 delegates (a record number! – including DataScouting, the only delegate from Greece) from around 36 countries met in Amsterdam last week to “Up The Game” and move from measurement...