Lessons from #_FIBEP #MITT2016
FIBEP hosted the first Media Intelligence & Technology Talks (MITT) in Vienna at the Forum Mozartplatz on the 8th of September. MITT is the outcome from a Technology Stream, which took place at ...
Tag Archives: Media
Programmatic is everywhere: all channels, all media
Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...
News consumption in Greece: traditional vs digital. Who wins?
Let’s start with the two most favorite traditional media in Greece: newspapers and TV. They occupy the 15th and 16th position respectively in a list of 22 of “institutions” most trusted by Greek citi...