DataScouting will once again participate in the AMEC International Summit on Measurement that will be held this year in London on 15 – 16 June. AMEC is the international association for the measurement and evaluation of communication. The 2016 Summit theme “Making Metrics Matter – Taking Measurement Mainstream” will address the key business issue companies and organizations face – how to make measurement relevant in their company or organization. Take a look at the programme and learn from more than 60 speakers. This year, we are proud to be a Summit Sponsor and happy to be exhibiting our Media Monitoring Software Solutions for Print and Broadcast with tools for News Insight, Ad Monitoring and Logo Detection. DataScouting is an AMEC Associate member since 2014.
About Sophia Karakeva
Sophia has a 17-year experience in the media monitoring and analysis industry, while she is currently a Vice President of FIBEP (world’s media intelligence federation), and a member of the AMEC/FIBEP joint Content and Copyright Group. She holds a PhDr in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast.