AMEC Tech Hub Special Interest Group
AMEC runs several special interest groups. One of them is the Tech Hub, dedicated to technology. This SIG has launched with an exclusive basecamp group (over 50 members) providing collaboration, netw...
Tag Archives: measurement
Machine Learning in Measurement and Evaluation
AMEC Global Summit on Measurement and Evaluation 2021 – Badge Session As part of its programme, the AMEC Global Summit on Measurement and Evaluation 2021 hosted a number of on-demand sessions....
2020 in review: a difficult year… but not too bad
2020 was a difficult year and coping with the COVID-19 pandemic was not easy: the majority of events were cancelled, companies shut down, lost clients, performed poorly… but then we have the winds of...
AMEC Summit Gold Sponsor – Let’s meet in Prague!
We are thrilled to be a Gold Sponsor of the AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....
Matrix Media Cyprus trusts DataScouting with the 360-degree Media Moni...
DataScouting successfully completed another installation of its media monitoring platform. MatrixMedia Cyprus will use the 360-degree version of the MediaScouting platform to monitor news insight and...
A complete solution for Ad Monitoring in TV and Radio
Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...
Markets are becoming once again what they used to be centuries ago – “...
Barbara Bassi, founder of BBConsulting, shares in this interview her tips around the metrics marketing and communication professionals should include in their strategies in order to convince the C-su...
“We ask too much of AI too soon… I see AI as a source of support...
Phil Lynch, Managing Director at Newton Insight shares in this interview his experience on how media intelligence makes crisis management effective and outlines the new challenges that suppliers face...
“Most marketers have a better business impact story to sell than they ...
Marion McDonald, Chief Strategy Officer at Ogilvy Public Relations Asia Pacific, talks in this interview about the factors that are driving the acceleration towards smarter impact and business outcom...
AMEC Global Summit on Measurement 2017
The AMEC Global Summit on Measurement took place in Asia for the first time with Isentia as a Headline Sponsor. More than 200 delegates from 40 countries from all over the world met in Bangkok from 1...