measurement Archives | DataScoutingDataScouting

AMEC Summit Gold Sponsor – Let’s meet in Prague!

May 17, 2019

We are thrilled to be a Gold Sponsor of the AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....

Matrix Media Cyprus trusts DataScouting with the 360-degree Media Moni...

March 8, 2019

DataScouting successfully completed another installation of its media monitoring platform. MatrixMedia Cyprus will use the 360-degree version of the MediaScouting platform to monitor news insight and...

A complete solution for Ad Monitoring in TV and Radio

November 12, 2018

Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...

Markets are becoming once again what they used to be centuries ago – “...

May 31, 2018

Barbara Bassi, founder of BBConsulting, shares in this interview her tips around the metrics marketing and communication professionals should include in their strategies in order to convince the C-su...

Phil Lynch, Newton Insight, leads AMEC Measurement Month Event in Prague

“We ask too much of AI too soon… I see AI as a source of support...

September 19, 2017

Phil Lynch, Managing Director at Newton Insight shares in this interview his experience on how media intelligence makes crisis management effective and outlines the new challenges that suppliers face...

“Most marketers have a better business impact story to sell than they ...

July 28, 2017

Marion McDonald, Chief Strategy Officer at Ogilvy Public Relations Asia Pacific, talks in this interview about the factors that are driving the acceleration towards smarter impact and business outcom...

AMEC Global Summit on Measurement 2017

June 23, 2017

The AMEC Global Summit on Measurement took place in Asia for the first time with Isentia as a Headline Sponsor. More than 200 delegates from 40 countries from all over the world met in Bangkok from 1...

Katie Paine, keynote at the 48th World Media Intelligence Congress of FIBEP in Washington DC, November 2016

“Fake news and alternative facts are resulting in a dramatic decrease ...

February 21, 2017

Katie Paine, founder and CEO of Paine Publishing, kicks off this interview with one of her resolutions for 2017, as she decides to move from measurement to data analysis. Next, she shares her views o...

Sophia Karakeva elected Vice Chair of the AMEC European Chapter

December 16, 2016

Sophia Karakeva, Marketing and Communications Executive at DataScouting, has been elected Vice Chair of the European Chapter of AMEC. Chapters are the membership vehicle which has the deliberate aim ...

Liam Kelly, keynote, FIBEP, WMIC16, Washington DC, 17-18 November 2016

“Content marketing is not alone in its struggle with measurement”: Q/A...

December 15, 2016

Liam Kelly, founder of PR Measured, points in this post his views on the biggest challenges that content marketing teams will be facing in the next twelve months, elaborates on the biggest barriers t...

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