Media analyst and the habits of thought_guest article by Elina Halonen

Media analyst and the habits of thought

By Elina Halonen, Founder & Behavioural Insights Strategist, Square Peg Insight For the past 20 years my work has focused on understanding why people do what they do as a researcher analysing qua...
AMEC 2022_Silver Sponsor_DataScouting

Silver sponsor of the AMEC Global Summit 2022

We are happy to be, once again, a Silver Sponsor of the AMEC Global Summit 2022. The AMEC Global Measurement and Evaluation Summit is a two-day professional development program, for media intelligenc...
AMEC Tech Hub Special Interest Group

AMEC Tech Hub Special Interest Group

AMEC runs several special interest groups. One of them is the Tech Hub, dedicated to technology. This SIG has launched with an exclusive basecamp group (over 50 members) providing collaboration, netw...
AMEC Summit 2021_badge session on Machine Learning

Machine Learning in Measurement and Evaluation

AMEC Global Summit on Measurement and Evaluation 2021 – Badge Session  As part of its programme, the AMEC Global Summit on Measurement and Evaluation 2021 hosted a number of on-demand sessions....
DataScouting_2020 in review

2020 in review: a difficult year… but not too bad

2020 was a difficult year and coping with the COVID-19 pandemic was not easy: the majority of events were cancelled, companies shut down, lost clients, performed poorly… but then we have the winds of...

AMEC Summit Gold Sponsor – Let’s meet in Prague!

We are thrilled to be a Gold Sponsor of the  AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....
Broadcast ad monitoring

A complete solution for Ad Monitoring in TV and Radio

Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...