By Elina Halonen, Founder & Behavioural Insights Strategist, Square Peg Insight For the past 20 years my work has focused on understanding why people do what they do as a researcher analysing qua...
We are happy to be, once again, a Silver Sponsor of the AMEC Global Summit 2022. The AMEC Global Measurement and Evaluation Summit is a two-day professional development program, for media intelligenc...
AMEC runs several special interest groups. One of them is the Tech Hub, dedicated to technology. This SIG has launched with an exclusive basecamp group (over 50 members) providing collaboration, netw...
AMEC Global Summit on Measurement and Evaluation 2021 – Badge Session As part of its programme, the AMEC Global Summit on Measurement and Evaluation 2021 hosted a number of on-demand sessions....
2020 was a difficult year and coping with the COVID-19 pandemic was not easy: the majority of events were cancelled, companies shut down, lost clients, performed poorly… but then we have the winds of...
We are thrilled to be a Gold Sponsor of the AMEC Global Summit in Prague from 21st to 23rd. This year’s theme is Data: analytics, algorithms and augmentation – Measuring the value of communications....
DataScouting successfully completed another installation of its media monitoring platform. MatrixMedia Cyprus will use the 360-degree version of the MediaScouting platform to monitor news insight and...
Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...
Barbara Bassi, founder of BBConsulting, shares in this interview her tips around the metrics marketing and communication professionals should include in their strategies in order to convince the C-su...
Phil Lynch, Managing Director at Newton Insight shares in this interview his experience on how media intelligence makes crisis management effective and outlines the new challenges that suppliers face...