The AMEC Global Measurement and Evaluation Summit is a two-day professional development program, for media intelligence and evaluation professionals, PR & Communication Directors, in-house Communicators accountable for demonstrating the value of communication, Marketing and PR Executives, Communication Consultants and Not for Progit organizations. It is an opportunity to be immersed in best practice of communication measurement and evaluation, including research, analysis and actionable insights from a line-up of international speakers.
The 2022 theme The Next Normal: Communicators at the Data Table will focus on data and its implementation, and delegates will explore the latest analytics, tools and methods that can help shape communication strategy in 2022 and beyond. The agenda will also examine how the global pandemic has highlighted the demand for data in order to help build trust, impact and illustrate the value of communication.
Programme topics will include:
- New takes on integrated evaluation frameworks
- Why communicators need to be data literate
- How to better utilize SAAS services and technical referral assets
- What the future PR professional will be focused on and why
The AMEC Global Summit will be held in person, from 23rd until 25th of May in Vienna.
DataScouting is an AMEC member since 2014. As a tech provider we offer AMEC members sophisticated media intelligence software solutions to optimize their business workflow across print, TV, Radio, online and social media. As an AMEC member we are proud sponsors of AMEC Global Summits. Sophia Karakeva, the Chief Communications Officer at DataScouting is a member of the AMEC Board of Directors and she chairs the Tech Hub, an AMEC Special Interest Group dedicated to technology.