FIBEP has launched the Media Intelligence Explained podcast. The FIBEP podcast strives to be the voice of FIBEP and the media intelligence industry by providing regular updates on FIBEP initiatives (such as events, workshops, etc.), commentary on the latest media and digital news, and in-depth interviews and analyses with domain-specific experts. The FIBEP podcast has been inititiated by the Tech portfolio, headed by Sophia Karakeva, FIBEP VP (and Chief Communications Officer at DataScouting) and it is hosted by members of the Technical Advisory Commission.
It is also a great way to introduce outsiders to FIBEP. 74% of podcast listeners tune in to learn new things, as it is a great platform to educate, not only FIBEP members, but their potential clients as well.
The 1st episode is already available on Spotify and Apple and you can find it under Media Intelligence Explained. The 1st episode welcomes special guests Magdalena Horanska, FIBEP Secretary General and CEO of Newton SEE and Sophia Karakeva, FIBEP Vice President (in charge of the Tech portfolio) and Chief Communications Officer at DataScouting. Magdalena outlined the role of FIBEP and its mission as the world’s media intelligence association, and Sophia explained the objectives of the Tech portfolio and the key activities of the FIBEP Technical Advisory Commission.
Alicja Bors (Business Development Manager at Softlytic) and Vladimir Petkov (CEO at Identrics), who are both members of the FIBEP Technical Advisory Commission, are the hosts of the FIBEP podcast. Media Intelligence Explained podcast comes to you with the support of identrics.
FIBEP is the world’s media intelligence association with over 100 corporate members from more than 60 countries. The association and its members are focused on providing globally-driven, enterprise-scale solutions in the fields of media monitoring, media analysis, PR distribution, journalist databases, as well as consulting services and SaaS platforms.
DataScouting is a FIBEP member since 2014. As a tech provider we offer FIBEP members sophisticated media intelligence software solutions to optimize their business workflow across print, TV, Radio, online and social media. As a FIBEP member we are a proud sponsor of FIBEP Events, including the FIBEP Spring Summit and the FIBEP World Media Intelligence Congress. Sophia Karakeva has been a Vice President of FIBEP since 2015.