DataScouting participated in NEM 21st General Assembly that took place in Brussels on the 15th of March. Mr Stavros Vologiannidis, the Founder of DataScouting was present and delivered a speech entitled: The evolution of Media Intelligence, where he analyzed the future challenges of Media Intelligence and its evolution to Business Intelligence while at the same time he presented the technological advancements that affect the PESO model (Paid – Earned – Shared – Owned). More than 100 delegates from different European companies / organizations participated in the event. The main topics of the 21st General Assembly were: a) NEM’s next strategic research and innovation agenda, b) the creation of Public Private Partnership for interactive and immersive content and c) NEM contribution to European Digital Single Market strategy. The NEM Initiative is supporting Europe’s activities on the Future Internet and is actively contributing to the definition of the related research and innovation areas. NEM focuses on an innovative mix of various media and creative content forms, delivered seamlessly over technologically transparent networks, to improve the quality, enjoyment and value of life. Datascouting is a service provider and software developer for Information and Communications Technologies (ICT) specialized in developing innovative solutions for media monitors, PR agencies, publishers, broadcasters, brand owners and market analysis specialists.
About Sophia Karakeva
Sophia has a 18-year experience in the media monitoring and analysis industry, while she is currently a Vice President of FIBEP (world’s media intelligence federation), and a member of the AMEC/FIBEP joint Content and Copyright Group. She holds a PhDr in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast.