ROE or ROI…Time for a mindset shift?
Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...
Media Intelligence
Business Social Media Analytics
This research paper is an accumulation of papers that focus on Social Media Analytics (SMA) for business intelligence and starts by defining Business SMA as “..all activities related to gather...
Building an analytics culture
This study provides insights on how companies perceive intelligence from big data analytics and brings up the question: Are you a leader or a laggard? While leaders – companies or executives th...
FIBEP Q2/2014 MarComm Business Bulletin is out!
Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. St...
Measurement matters-proving and improving PR value at the 6th AMEC Int...
More than 220 delegates (a record number! – including DataScouting, the only delegate from Greece) from around 36 countries met in Amsterdam last week to “Up The Game” and move from measurement...
Aggregate knowledge: media intelligence platforms
The following is an interview of DataScouting’s General Manager, Stavros Vologiannidis (SV), by FIBEP Marketing and Communications Commission. The full interview can be found in here. MarComm: ...
No Time to Think
Where is the space and time in which we get quiet enough to think in deeper ways? Which are the tools to enable us do that? Very interesting/good talk, extremely interesting subject, nothing really n...
Let’s go to San Francisco
http://www.infoworld.com/event/osbc/08/osbc_sessions.html The Open Source Business Conference has courses about open source software use on emerging business models and profitability, with emphasis o...