Media Intelligence

ROE or ROI…Time for a mindset shift?

June 26, 2014
Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...

Business Social Media Analytics

June 21, 2014
This research paper is an accumulation of papers that focus on Social Media Analytics (SMA)  for business intelligence and starts by defining Business SMA as “..all activities related to gather...

Building an analytics culture

June 20, 2014
This study provides insights on how companies perceive intelligence from big data analytics and brings up the question: Are you a leader or a laggard? While leaders – companies or executives th...
FIBEP

FIBEP Q2/2014 MarComm Business Bulletin is out!

June 20, 2014
Read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technolog Tips, Trading across borders and Media Monitoring Insights in the FIBEP Q2/2014 MarComm Business Bulletin. St...
Aggrate knowledge

Aggregate knowledge: media intelligence platforms

March 5, 2014
The following is an interview of DataScouting’s General Manager, Stavros Vologiannidis (SV), by FIBEP Marketing and Communications Commission. The full interview can be found in here. MarComm: ...

No Time to Think

March 9, 2008
Where is the space and time in which we get quiet enough to think in deeper ways? Which are the tools to enable us do that? Very interesting/good talk, extremely interesting subject, nothing really n...

Let’s go to San Francisco

March 1, 2008
http://www.infoworld.com/event/osbc/08/osbc_sessions.html The Open Source Business Conference has courses about open source software use on emerging business models and profitability, with emphasis o...