Online video v TV
When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and how the advertising experience works. St...
Media Intelligence
Ten takeaways from AMEC’s “Winning the Game” Summit in Stockholm...
AMEC is the International association for the measurement and evaluation of communication and currently counts more than 140 members in 49 countries worldwide. DataScouting became Associate member of...
Discussing copyright with Prodromos Tsiavos, Senior Research Fellow at...
This is Part II of our interview with Intellectual Property Law Expert Prodromos Tsiavos about best practices in copyright and fair use for the media industry and libraries. In Part I, Prodromos talk...
Discussing copyright with Prodromos Tsiavos, Senior Research Fellow at...
Following the #AskOettinger copyright consultation that took place on Twitter with EU Commissioner for Digital Economy & Society Günther Oettinger on February 26, we invited Intellectual Property...
Programmatic is everywhere: all channels, all media
Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...
FIBEP Q2/2014 MarComm Business Bulletin is out!
In this issue of the MarComm Business Bulletin, read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technology Tips, and Media Monitoring Insights. Stories by Brian McCart...
News consumption in Greece: traditional vs digital. Who wins?
Let’s start with the two most favorite traditional media in Greece: newspapers and TV. They occupy the 15th and 16th position respectively in a list of 22 of “institutions” most trusted by Greek citi...
ROE or ROI…Time for a mindset shift?
Companies often wonder to what extend does a piece of content on social media contribute to brand equity of a brand. Is ROE the new measure for that? Return on engagement is a new buzz term used in s...
Business Social Media Analytics
This research paper is an accumulation of papers that focus on Social Media Analytics (SMA) for business intelligence and starts by defining Business SMA as “..all activities related to gather...