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Tag Archives: Advertising

The metaverse_An interview with Louis Rosenberg, CEO and Chief Scientist at Unanimous AI

The metaverse: what exactly is it, why it matters, and how does it wor...

April 22, 2022
“I’ve been a true believer in the metaverse for over thirty years, but I’m also deeply concerned about the power that metaverse platforms will have over the lives of consumers unless we implement tho...
Don't be afraid of change. Leveraging on new technology

Don’t be afraid of change. Leveraging on new technology

January 11, 2021
We took a look at the most common questions PR professionals have regarding embracing new technology: Which platform/solution should we invest in? Should we build it or buy it? How will it improve ou...
ABX Advisory Blog

Advertising Technology is Disrupting the Industry – No Longer Ro...

June 27, 2019
This article about advertising technology by Sophia Karakeva was written for the ABX Advisory Blog. It was posted on the blog by Angela Jeffrey on June 17.    Today’s Special Report on the...
Angela Jeffrey, Vice President Brand Manager, ABX Advertising Benchmark Index

“The reasons more ads aren’t tested are threefold: money, time, and ph...

April 27, 2016
Angela Jeffrey, Vice President Brand Manager at ABX Advertising Benchmark Index, shares in this post her views on how advertisers measure creative today. She shares some examples of the pitfalls of d...
AdScouting

How to evaluate TV advertising results? Use AdScouting

February 29, 2016
There is one thing that only TV cameras do best compared to any other news medium: to capture and broadcast world events and live breaking news to massive audience (Last year Super Bowl game attracte...

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