Media Intelligence

To extend neighbouring right for press publishers to scholarly publica...

September 21, 2017

Three European Libraries and MEP Julia Reda of the Pirate Party discuss the EU copyright reform and more On the occasion of the proposed EU Copyright reform, which is currently undergoing a process i...

“We ask too much of AI too soon… I see AI as a source of support...

September 19, 2017

Phil Lynch, Managing Director at Newton Insight shares in this interview his experience on how media intelligence makes crisis management effective and outlines the new challenges that suppliers face...

“Earned influence is created through dialogue. Paid promotion is just ...

August 21, 2017

Thomas Stoeckle, Head of Strategic Business Development at LexisNexis BIS shares in this interview his approach to making sense of big data, and he explains the complex dynamics between humans and al...

“Most marketers have a better business impact story to sell than they ...

July 28, 2017

Marion McDonald, Chief Strategy Officer at Ogilvy Public Relations Asia Pacific, talks in this interview about the factors that are driving the acceleration towards smarter impact and business outcom...

“Brand intelligence is the future of media monitoring”: Q/A with Thier...

June 20, 2017

Thierry Cornez, COO and Member of the Board at Auxipress kicks off this interview with a positive prediction about the future for print in a digital world, shares his views on the impact that fake ne...

“Brands are increasingly using non-traditional media to share video co...

March 23, 2017

Ed Clarke, President at Global Ad Source, outlines what makes Global Ad Source different in the industry and what technologies they use when it comes to monitoring, tracking and processing ads from d...

“Fake news and alternative facts are resulting in a dramatic decrease ...

February 21, 2017

Katie Paine, founder and CEO of Paine Publishing, kicks off this interview with one of her resolutions for 2017, as she decides to move from measurement to data analysis. Next, she shares her views o...

“Content marketing is not alone in its struggle with measurement”: Q/A...

December 15, 2016

Liam Kelly, founder of PR Measured, points in this post his views on the biggest challenges that content marketing teams will be facing in the next twelve months, elaborates on the biggest barriers t...

“Listening is an essential element of storytelling and it is central t...

December 8, 2016

Bryan Council, President at Metro Monitor, Inc. shares in this post his view why media monitoring is a  great source for storytelling, explains how media monitoring has evolved to media intelligence ...

“Measure what matters, always!” Q/A with Khali Sakkas, Chief Executive...

November 9, 2016

Khali Sakkas, Chief Executive, Insights & Research at Isentia, shares in this post what is the best way to speak to a client when it comes to measurement and evaluation, explains why a conversati...