Media Intelligence

Media intelligence is a unique asset: Q/A with Mark Weiner, Chief Exec...

October 23, 2015

Mark Weiner, CEO of PRIME Research Americas, presented «Research for PR: The ascent of insights and the decline of data», on October 21 at the 9th Corporate Communication Conference held in Athens, G...

Measuring the value of TV sponsorships – #amecmm

September 22, 2015

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Online video v TV

July 16, 2015

When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and how the advertising experience works. St...

Monitoring pays when you use the right tools

June 24, 2015

 

Ten takeaways from AMEC’s “Winning the Game” Summit in Stockholm...

June 12, 2015

AMEC is the International association for the measurement and evaluation of communication and currently counts more than 140 members in 49 countries worldwide. DataScouting became Associate member of...

Discussing copyright with Prodromos Tsiavos, Senior Research Fellow at...

April 21, 2015

This is Part II of our interview with Intellectual Property Law Expert Prodromos Tsiavos about best practices in copyright and fair use for the media industry and libraries. In Part I, Prodromos talk...

Discussing copyright with Prodromos Tsiavos, Senior Research Fellow at...

April 15, 2015

Following the #AskOettinger copyright consultation that took place on Twitter with EU Commissioner for Digital Economy & Society Günther Oettinger on February 26, we invited Intellectual Property...

Programmatic is everywhere: all channels, all media

February 16, 2015

Programmatic is addressable to all media types (paid, owned, and earned) and to all media channels (mobile, video platforms, and TV/cable). Programmatic media buying is quickly becoming a mainstream ...

FIBEP Q2/2014 MarComm Business Bulletin is out!

November 3, 2014

In this issue of the MarComm Business Bulletin, read about the 47th FIBEP congress, ROE vs ROI, Mergers & Acquisitions, Hot Technology Tips, and Media Monitoring Insights. Stories by Brian McCart...

News consumption in Greece: traditional vs digital. Who wins?

August 13, 2014

Let’s start with the two most favorite traditional media in Greece: newspapers and TV. They occupy the 15th and 16th position respectively in a list of 22 of “institutions” most trusted by Greek citi...