As the volume of content across TV channels continues to grow, traditional methods of monitoring have become increasingly inadequate. However, the emergence of Artificial Intelligence has ushered in a new era of TV monitoring, offering unparalleled capabilities in content analysis, compliance tracking, operational efficiency, innovative and immersive experiences for users.
At DataScouting we apply AI for media intelligence. We leverage AI-based automation to derive and massively scale real-time insights from TV broadcasts and handle the increasing volume of data.
AI modules in MediaScouting Broadcast platform: enhancing efficiency and accuracy
Our MediaScouting Broadcast platform is enriched with AI modules, including machine learning, computer vision, natural language processing, computer vision, and data analytics. The aim is to offer our clients and partners the tools/features they need to streamline their operation and improve user experience.
- Content recognition: identify logos and faces, brand/product placements, textual content, and specific visual elements to identify recurring news, topics and trends across different TV programs and channels.
- Sentiment analysis: Our sentiment analysis algorithm classifies viewer sentiment as positive, negative or neutral, allowing to track sentiment trends and sentiment distribution across different TV programs/content.
- Speech recognition: transcribe spoken content from TV programs to facilitate closed captioning, sentiment analysis and keyword / topic extraction.
- Automated metadata extraction: automatically extract valuable metadata, including program titles, air times, subtitles, and closed captions. These metadata not only facilitate content indexing and categorization but also enable users to search and retrieve specific segments of content efficiently.
- Compliance monitoring: monitor content for compliance with regulations and guidelines, identify potential issues such as explicit language, violence, or inappropriate imagery, and ensure adherence to broadcasting standards.
- Ad placement and verification: verify ad placements, track advertising content, and ensure compliance with advertising standards and guidelines. This includes monitoring for ad breaks, analyzing ad content for accuracy and appropriateness, and identifying potential discrepancies or violations.
- Audience analytics: gain deeper insights into viewer demographics, viewing patterns, preferences, and engagement patterns.
- Predictive analytics and trend forecasting: identify emerging trends, content preferences, audience behavior or market dynamics based on historical and real-time data.
Check all our AI modules
Benefits of the MediaScouting Broadcast platform for agencies
- Real-time monitoring: manage media coverage across a wide range of TV channels, networks and programs, including national and international broadcasts, cable channels, and regional stations, to make informed decision-making, respond to emerging issues and crises, optimize communication strategies.
- Multi-platform support: monitor across multiple channels, networks, and platforms, including terrestrial TV, cable, satellite, and streaming services, ensuring comprehensive coverage and analysis.
- Alerts and notifications: set up customized alerts and notifications based on criteria, such frequency, duration, or channel, enabling proactive monitoring and proper response.
- Automation and efficient management: automation features and customizable workflows enable efficient task management and collaboration within teams and among departments, locally and globally.
- Integration with third-party systems: our MediaScouting Broasdcast platform can seamlessly integrate with other broadcast management systems or data analytics tools, allowing for enhanced functionality and interoperability.
- Team support and training: our experienced team provides comprehensive training, documentation and resources to help users understand the features, workflows and best practices.
- Maintenance and technical support: as a trusted partner we provide regular updates and patch management, database and storage management, performance monitoring and tuning, backup and disaster recovery, security management. Our team provides timely responses to user inquiries and offers proactive technical support and assistance to address concerns and resolve issues promptly.
To gain a deeper understanding of how MediaScouting Broadcast actually works, just click here and sign up for a free demo. Check out all our media monitoring software solutions:
Check all our other media monitoring software solutions:
