MediaScouting Broadcast Archives - DataScoutingDataScouting

Maximizing TV Monitoring with AI: enhancing efficiency and accuracy

February 28, 2024

As the volume of content across TV channels continues to grow, traditional methods of monitoring have become increasingly inadequate. However, the emergence of Artificial Intelligence has ushered in ...

Proud Sponsor of the FIBEP World Media Intelligence Congress 2023

October 19, 2023

We are happy to be attending and supporting the FIBEP World Media Intelligence Congress 2023 as a sponsor. The FIBEP WMIC 2023 will be held from the 25th until the 27th of October, at the Shangri-La ...

Exploring the intersection of Media Intelligence and Web3.0: opportuni...

February 25, 2023

The internet is constantly evolving and the arrival of Web3.0 promises to bring about significant changes to the way we interact with technology and consume information. Media intelligence, the proce...

Fiesole Retreat Series 2022: Proud sponsor

April 4, 2022

“An informal meeting of leading library and information industry participants devoted to thinking through and debating the new world order in collection development” We are happy to be a Sponsor of t...

Nigeria – new installation of Broadcast Monitoring Suite

June 7, 2021

DataScouting has signed an agreement with a digital marketing consulting firm in Nigeria for the installation of the MediaScouting Broadcast Suite as a complete solution for monitoring TV and Radio. ...

Broadcast Monitoring: it’s not what you monitor but how you monitor it...

February 28, 2020

There is no need to count the reasons why broadcast media monitoring is essential for brands, PR professionals, communication experts and more. There are numerous companies and tools that offer news ...

MediaNet signs with DataScouting for MediaScouting Broadcast

MediaScouting Broadcast-MediaNet signs DataScouting

December 12, 2019

MediaNet has signed with DataScouting for the provision of MediaScouting Broadcast. The Croatian-based media monitoring company and a member of NEWTON Media group will be using DataScouting’s MediaSc...

Gabriella Avila, DataScouting Key Account Manager in Latin America

Latin America-introducing our Media Intelligence solutions

December 5, 2019

We are happy to announce that our media intelligence software solutions are now available in Latin America with direct contact in Brazil. Gabriella Avila recently joined our team as Key Account Manag...

DataScouting at the 84th Thessaloniki International Fair

84th Thessaloniki International Fair – we were there

September 16, 2019

We’re happy to have participated in the 84th Thessaloniki International Fair (TIF) that took place from the 7th until the 15th of September, in Thessaloniki. We exhibited our media intelligence softw...

TV advertising is effective only with the right tool

February 27, 2019

For years I have been hearing that TV is dead or that it is threatened by digital streaming services like Netflix, YouTube or Amazon. I agree that the evolution has been challenging, but I disagree w...

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