Media analyst and the habits of thought_guest article by Elina Halonen

Media analyst and the habits of thought

By Elina Halonen, Founder & Behavioural Insights Strategist, Square Peg Insight For the past 20 years my work has focused on understanding why people do what they do as a researcher analysing qua...

Business Social Media Analytics

This research paper is an accumulation of papers that focus on Social Media Analytics (SMA)  for business intelligence and starts by defining Business SMA as “..all activities related to gather...