insights Archives - DataScoutingDataScouting

Scale your media intelligence with conversational agents

June 30, 2023

In today’s fast-paced digital era, the volume and complexity of media content have reached unprecedented heights. As a result, the need for effective media intelligence and conversational agent...

Natural Language Processing and why it is important for media intellig...

June 28, 2023

In the era of information overload, media intelligence is crucial for organizations to navigate the vast landscape of news, social media, and digital content. With the rapid growth of data and the ne...

Proud Sponsor of the FIBEP World Media Intelligence Congress 2022

August 31, 2022

We are happy to be attending the FIBEP World Media Intelligence Congress 2022 that will be held from the 14th until the 16th of September, in Dublin, Ireland. Once again, we are proud to be a Sponsor...

AMEC Awards 2022: Member of the Judging Panel

August 30, 2022

Sophia Karakeva, Chief Communications Officer, who is also a member of the AMEC International Board of Directors and chairs the Tech Hub Special Interest Group, has been asked to join the judging pan...

Media analyst and the habits of thought

June 27, 2022

By Elina Halonen, Founder & Behavioural Insights Strategist, Square Peg Insight For the past 20 years my work has focused on understanding why people do what they do as a researcher analysing qua...

Markets are becoming once again what they used to be centuries ago – “...

May 31, 2018

Barbara Bassi, founder of BBConsulting, shares in this interview her tips around the metrics marketing and communication professionals should include in their strategies in order to convince the C-su...

“Information overload requires a great degree of intelligence…”: Q/A w...

December 14, 2017

Maria Laura Garcia, President of GlobalNews Group shares in this interview the three variables they have chosen to suspect, if not detect directly, fake news. Laura also talks about the future media ...

Thomas Stoeckle, Head of Strategic Business Development, LexisNexis BIS

“Earned influence is created through dialogue. Paid promotion is just ...

August 21, 2017

Thomas Stoeckle, Head of Strategic Business Development at LexisNexis BIS shares in this interview his approach to making sense of big data, and he explains the complex dynamics between humans and al...

Isentia named international Communications Research and Measurement company of the year again

“Measure what matters, always!” Q/A with Khali Sakkas, Chief Executive...

November 9, 2016

Khali Sakkas, Chief Executive, Insights & Research at Isentia, shares in this post what is the best way to speak to a client when it comes to measurement and evaluation, explains why a conversati...

“It becomes apparent that education on measurement is needed and great...

October 21, 2016

Ann-Sofie Krol, CEO & Partner at byBrick Insight, shares in this post her views about the digital toolbox that helps the company drive innovation, she explains what makes the perfect fit in indus...

1 2 Next »