New installation of Broadcast Monitoring in Australia

February 27, 2019 Sophia Karakeva Projects

DataScouting completed, with great success, the installation of the MediaScouting Broadcast platform in Australia. MediaConnect Australia Pty Ltd chose the MediaScouting Broadcast platform as a complete solution for monitoring TV and Radio. MediaConnect is one of Australia’s most innovative media intelligence company, with clients like Microsoft and Mc Donald.

Besides the 24/7 record and management of TV and Radio audiovisual streams, the MediaScouting Broadcast platform covers also the needs for:

archiving
categorization (annotation, tagging, metadata)
retrieval and preview of information
reporting with graphs
alerting and delivery in real time through its online dashboard.

MediaScouting Broadcast includes technologies of image/sound processing and machine learning, such as logo detection, advertisement monitoring, automatic speech recognition, and natural language processing.

About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.

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