Broadcast Monitoring: it’s not what you monitor but how you monitor it

Broadcast Media Monitoring with MediaScouting Broadcast

There is no need to count the reasons why broadcast media monitoring is essential for brands, PR professionals, communication experts and more. There are numerous companies and tools that offer news monitoring.

So, the real question is how to choose the right partner with the right software tool for the kind of service that is right for you.

We have been in the media intelligence industry for quite some time, we have talked to dozens of companies, listened to their needs, understanding their limitations and sharing their visions for the best possible media coverage. We have significantly improved the workflow of several clients by reducing manual effort (in some cases even down to 20%), while at the same time made the entire monitoring process faster and more accurate.

So, we constantly improve our MediaScouting Broadcast platform making it even more intelligent, easy to use, efficient and reliable.

It is a 24/7/365 turnkey solution for monitoring TV, Radio and IP audiovisual streams. It provides a robust and scalable platform for recording, archiving, indexing, retrieving and analyzing multimedia content originating from broadcast feeds in real-time.

MediaScouting Broadcast is used by MMOs, PR and Ad companies, government bodies and other organizations for broadcast media monitoring as a reliable tool for:

  • News monitoring: alerting, article categorization, reporting
  • Logo detection: brand safety, brand awareness
  • Face recognition: highly accurate, angle-aware, customizable face dataset
  • Advertisement monitoring: campaign detection, competitor analysis, budget allocation
  • Reporting: automatic reports to highlight key trends

…with efficient modules:

  • Ticker and subtitle extraction: automatically extract news tickers and subtitles, and converts them into searchable text
  • Speech-to-text: multiple languages, real-time, custom training to enhance the accuracy
  • Audio processing: ad and speaker identification
  • Translation: automatic multilingual translations of spoken text fast and easy
  • Delivery: deliver content via an online dashboard, email, WhatsApp, etc.

MediaScouting Broadcast is available as a cloud solution or installed on-premise. It is ideal for small, medium and large companies as it meets the specific needs of any size and budget.

You can schedule a demo with us and see how it can work for you.

And if you are also interested in a software solution for print and online media monitoring, check out our MediaScouting Print platform.

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