Technology

Advertising Technology is Disrupting the Industry – No Longer Ro...

June 27, 2019

This article about advertising technology by Sophia Karakeva was written for the ABX Advisory Blog. It was posted on the blog by Angela Jeffrey on June 17.    Today’s Special Report on the...

A complete solution for Ad Monitoring in TV and Radio

November 12, 2018

Making ad monitoring easy to do it right! Do you currently use technology to automatically monitor and identify TV and Radio advertisements? Are you thinking of outsourcing the process of ad monitori...

A complete system for Ad Monitoring in Print

October 31, 2018

Making ad monitoring in print easy to do it right! Do you currently use technology to automatically monitor and identify ads in print media? Are you thinking of outsourcing the process of ad monitori...

Can journalists protect themselves against hate speech spread on socia...

May 22, 2018

Hate speech in the media is not a new phenomenon, but surely it is a growing concern as it spreads much faster, sees no borders, and affects much larger portions of the global population. It can be s...

Ad Monitoring, the new tool for print advertisements by DataScouting

February 27, 2018

DataScouting completed successfully the implementation and integration of Ad Monitoring, the new tool for monitoring the success of advertisements in print media. Ad Monitoring helps companies and or...

DataScouting continues support of TechSaloniki, the new TECH-talk of t...

May 12, 2017

Following the big success of TechSaloniki last year, DataScouting is happy to support the sequel #2 as a sponsor. TechSaloniki is aiming at becoming the No1 annual skill matching event in information...

DataScouting a sponsor of the 2nd Hackathon Serres

May 8, 2017

DataScouting was a sponsor of the 2nd Hackathon Serres, organized by the Technological Educational Institute of Central Macedonia in Serres from 6 to 7 May. This year’s hackathon theme was about “Sma...

DataScouting – Machine Learning, AI, Information Retrieval & Auto...

April 27, 2017

When I first saw DataScouting showing up in my LinkedIn feed I was intrigued. I followed the company, started following their CMO in social media, was eventually featured in one of their blog posts t...

How to evaluate TV advertising results? Use AdScouting

February 29, 2016

There is one thing that only TV cameras do best compared to any other news medium: to capture and broadcast world events and live breaking news to massive audience (Last year Super Bowl game attracte...

Being seen on TV matters

November 3, 2015

How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...