PR Archives | DataScoutingDataScouting

Don’t be afraid of change. Leveraging on new technology

January 11, 2021

We took a look at the most common questions PR professionals have regarding embracing new technology: Which platform/solution should we invest in? Should we build it or buy it? How will it improve ou...

DataScouting at the AMEC Measurement Month

AMEC Measurement Month: Don’t be afraid of change! Leveraging on new t...

November 24, 2020

DataScouting will present a webinar about leveraging on new technology for media monitoring as part of the AMEC Measurement Month 2020. The AMEC Measurement Month webinar will take place on the 26th ...

“Expect to see much more and better use of technology in Media Intelli...

November 24, 2020

An interview with Chris Porter, expert Media Intelligence analyst at Burton-Taylor International Consulting They say PR has been slow to adopt new technology. In the meantime, more and more M&A a...

Shonali Burke, CEO at Shonali Burke Consulting INC

“Many professional communicators are still scared silly by numbers”: Q...

August 1, 2016

Shonali Burke, CEO at Shonali Burke Consulting INC, shares in this post her views about the gap between communication professionals and data, comments on the opportunities and challenges she sees in ...

AMEC Summit day two – upping the game – from measurement t...

June 8, 2014

[View the story “AMEC Summit day two – upping the game – from measurement to insights” on Storify]

AMEC Summit day one – upping the game – from measurement t...

June 7, 2014

[View the story “AMEC summit – upping the game – from measurement to insights -day one” on Storify]