Being seen on TV matters

How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...
DataScouting Broadcast

Choosing a media monitoring software, Part II

From Print to Broadcast In Part I we introduced the MediaScouting Print as a powerful and cost-effective solution for the monitoring of print media. In this article, we will stress out the importance...