AMEC has recently announced a new tool under progress by the Tech Hub, an AMEC Special Interest Group (SIG), focused on technology in PR, called the Technical Referral Asset.

The Technical Referral Asset will be a resource to help communication professionals develop and build their tech stack to locate the best partner(s) for their needs. It aims to highlight and align AMEC member capabilities with communication industry demand, helping people make smarter partner decisions based on user reviews that reflect experience, performance, functionality, compliance, cost, innovation of services, and relationship.

The Technical Referral Asset will be developed in multiple stages, covering a specific use-case scenario each time. This undertaking will begin with the first asset focusing on Monitoring and Social Listening tools/technology.

To be part of this tool you need to be an AMEC member. These assets will be part of a discussion at the 2022 AMEC Global Summit, and Tech Hub intends to highlight the findings to best support members in the coming year.

The AMEC Tech Hub Special Interest Group is chaired by Sophia Karakeva, DataScouting and AMEC Board Director. The Tech Hub (SIG) is a community of AMEC members working together to further the adoption of new technology for measurement and evaluation of communication.