Being seen on TV matters
How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...
Author Archives: Sophia Karakeva
Ten reasons why to attend the FIBEP World Media Intelligence Congress ...
With over 40 years of growth and experience, the FIBEP World Media Intelligence Congress has become one of the largest events for communications and marketing professionals alike to meet and share th...
Media intelligence is a unique asset: Q/A with Mark Weiner, Chief Exec...
Mark Weiner, CEO of PRIME Research Americas, presented «Research for PR: The ascent of insights and the decline of data», on October 21 at the 9th Corporate Communication Conference held in Athens, G...
Measuring the value of TV sponsorships – #amecmm
To join the webinar, register here
Online video v TV
When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and how the advertising experience works. St...
DataScouting to exhibit media monitoring solutions at the FIBEP WMI Co...
DataScouting will be exhibiting at the FIBEP World Media Intelligence Congress that will take place in Vienna from the 17th until the 20th of November. With over 40 years of growth and experience, th...
Meet the new FIBEP MarComm Commission
The FIBEP Marketing and Communications Commission has two new members. Meet Veronika Peckova, Marketing and Foreign Investments at Newton Media (Czech Republic) and Lukasz Jadas, Advertising Monitori...
Ten takeaways from AMEC’s “Winning the Game” Summit in Stockholm...
AMEC is the International association for the measurement and evaluation of communication and currently counts more than 140 members in 49 countries worldwide. DataScouting became Associate member of...
