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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.
Online video v TV

Online video v TV

When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and how the advertising experience works. St...