Author Archives: Sophia Karakeva

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About Sophia Karakeva

Sophia has a 20+ years of experience in the media monitoring and analysis industry. She holds a PhD in Mass Communication and Journalism and speaks four languages. Sophia is a conceptual media thinker, communication believer, marketing digger and an@lysis enthusiast. She is the CCO at DataScouting. In the past, Sophia served as FIBEP Vice President and Member of the Board and was member of the AMEC International Board of Directors.

Being seen on TV matters

November 3, 2015
How to power and support measurement of TV sports sponsorships Sports broadcast events are attracting the most live viewers. Live events are very rich in possibilities for brands as they are one of t...
Online video v TV

Online video v TV

July 16, 2015
When was the last time you watched TV on a TV set? We all know, TV viewing continues to shift online. Online video is changing how video content is viewed and how the advertising experience works. St...